But, if you had just been fired from your job and had water spilled on you, you may be more frustrated with the situation. You're more likely to forgive this employee because you're having a great day and are in a good mood. Your waiter accidentally slips and spills a glass of water on your shirt. That's because someone's response to a situation is based on perception and attitude, which can vary from day to day.įor example, let's say you just got a promotion and you're buying a celebratory dinner. Psychological responses play a significant role in customer behavior, but they're often difficult to predict. Understanding where your target audience lies in this category will be vital to understanding customer behavior. Some customers will be jovial and outgoing, others will be quiet and collected, and some will fall somewhere in between. Their background and upbringing shape who they are as a person and how they react in different environments.
How a customer behaves in your store will be heavily influenced by their personality. Factors That Affect Customer Behavior Personality Traits
Let's dive into each type in the section below. Understanding these details helps businesses communicate with customers in a productive and delightful way.Ĭustomer behavior can be influenced by three types of factors: personal, psychological, and social. It assesses factors like how frequently customers shop, which products they prefer, and how they perceive your marketing, sales, and customer service offers. Businesses study customer behavior to understand their target audience and create more-enticing products and service offers.Ĭustomer behavior doesn't describe who is shopping in your stores, but, instead, how they're shopping in your stores. Customer behavior refers to an individual's buying habits, including social trends, frequency patterns, and background factors influencing their decision to buy something.
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